Food Advertising - 2479 Words

One of the major challenges faced by public health in developed world today is childhood obesity, and this is predominant in Canada and the United States. The level of childhood obesity in Canada has increased enormously over the past decades. It was reported that over 26 per cent of Canadian children between ages of 6 to 17 years are overweight or obese which is approximately two times higher the rates three decades ago (Kent, Dubois, Wanless, 2013). There are various chronic health problems that are related to childhood obesity which seems insurmountable to Canadian health care system. Type II diabetes, coronary heart disease and hypertension are reported to be the main contributing factors to the total direct cost (approximately 2.4†¦show more content†¦The overall healthfulness of foods and beverages advertised in Canada varies provincially. Research has publicized that vast majority of Quebecers advertise healthier foods and beverages however; other English provinces particularly Ontario, are prominent in advertising nutritionally poor foods and beverages (Kent et al., 2012). This accounts for the significant prevalence of poor nutritional foods and beverages advertisements in Canada relative to other countries. Due to the fact that children aged 10 to 12 years in Quebec and Ontario are viewing significant amounts of food and beverage advertising that do not align with recommended nutritional guidelines, evidence suggested that effective policy is needed as per Recommendation 1 of the recently endorsed WHO recommendations which aims to reduce the impact of marketing of foods and beverages to children (Kent et al., 2012). In addition, evidence also suggested that there should be an implemented policy that will limit the frequency of advertised food and beverages products viewed by children in Canada as a whole (Kent et al., 2012) Research affirms that differences in legislation on advertising of food and beverages directed at children in Canada seems to be a blocking stone in protecting all Canadian children from unhealthy marketing(Raine et al., 2013). Food and beverage advertising in English speaking provinces is mostly self - regulated by theShow MoreRelatedEffects Of Advertising On The Food Industry1059 Words   |  5 Pagesfavorite cereal. They’ve also seen the same cereal on the shelves of stores and begs mom to buy it for them. Because mom is busy trying to get all the other groceries she skims the front of the box and tosses the cereal in the basket with all the other food. Marketing executives for cereal companies design and advertise the cereal boxes and commercials for child amusement. They appeal to children by showing them pictures of their favorite flashy super heroes, heroines, television stars, or animatedRead MoreThe Effects Of Television Advertising On Food Choices Essay1434 Word s   |  6 PagesTV advertising can have a powerful, subconscious effect on food choices for both adults and children. Exposure to fast food ads seems to promote consumption of these foods. Clinical trials have been done looking at the effect of advertising and food choices. A number of studies have found that TV commercials for specific foods lead to an increase in the consumption of these foods before and after airing the commercials, Every day you are bombarded with literally lots of different food choices. WalkRead MoreThe Dangers Of Fast Food Advertising1296 Words   |  6 PagesFast food advertisements can be found around the world, on newspapers, television, and even online. Children, teenagers, and parents have seen marketing focused on fast food. While adults may think little about such blatant advertising tactics that are solely designed to attract new customers, how are kids affected? People across the United States worry about the ever increasing obesity rates amongst children in recent years. A common explanation is the spike in popularity of fast food. Most kidsRead MoreFast Food Advertising and Childhood Obesity1870 Words   |  8 PagesFast Food Advert ising And Childhood Obesity A rise in obesity has been observed in the United States in the last two decades. Obesity is one problem that gives birth to numerous fatal diseases, including but not limited to cardiovascular disease, diabetes, and depression. The Centers for Disease Control and Prevention (CDC) conducted a survey and found that, â€Å"More than one-third of U.S. adults (35.7%) and approximately 17% (or 12.5 million) of children and adolescents aged 2-19 years are obese†Read MoreFast Food Advertising Causing Obesity1916 Words   |  8 PagesFast Food Advertising Causing Obesity â€Å"I think America s food culture is embedded in fast-food culture. And the real question that we have is: How are we going to teach slow-food values in a fast-food world? Of course, it s very, very difficult to do, especially when children have grown up eating fast food and the values that go with that†(Waters). The fast food industry is controlled by many powerful companies who feel the need to keep costs low. This is because they believe that the lower theRead MoreFast-Food Advertising Causes Obesity Essay1395 Words   |  6 Pagesor children who eat from fast food restaurants have a big risk for becoming overweight. Some research shows that greater familiarity with fast food advertising on television is associated with obesity in young people (Pediatric Academic Societies parag.1). It is known that these children and adolescents are being extremely exposed to fast food advertising including the internet, social media, and particularly on television. The marketer and ow ners of these fast food restaurants use many techniquesRead MoreEssay on Advertising Fast Food to Children Under The Age of 12 2036 Words   |  9 PagesHow much do the fast food companies spend for advertising to children in the United States? In 2009, â€Å"The Fast food companies spent over $ 4.2 billion in the fast food industry alone to market on television, the internet, social media sites, etc† (Brownell, 2009). This amount of money demonstrated that advertising to children is big business for companies, but it affects children directly, who are innocent of future generations. The purpose of this essay is to convince legislators to consider banningRead MoreWe Must Regulate the Advertising of Unhealthy Fast Food Essay1494 Words   |  6 Pagesthe event? One might say the game-winning drive, the players excitement, but what most of us remember was the commercials. The hilarious Old Spice commericals, the creative, funny, car commercials, and most importantly the dozen s of commercials about food. Ranging from Campbell’s Soup, to Snickers, to Coca Cola, these commercials seem to be shown just for our entertainment; however, although we might not realize it, they do influence our decision making down the road. It no longer amazes people whenRead MoreExcessive Advertising of Junk Food is Adding Fuel to the Obesity Epi1571 Words   |  7 PagesExcessive Advertising of Junk Food is Adding Fuel to the Obesity Epidemic I distinctly remember watching Fruit by the Foot commercials as a child. Not just what the commercial showed, but the feelings it evoked in me. In the commercial, the boy unwrapped the snack with a look of excitement on his face. He unrolled it and started rolling it up and down, as if it was a yo yo. Then it was utilized as a jumprope. The boy danced around, using the snack as a prop. He flung it up and down and all aroundRead MoreAdvertising And The Fast Food Industry1776 Words   |  8 PagesAdvertising to children has ethical implications associated with the imprint that is Installed upon a child’s impressionable and still developing psychology. However, this Ethical consideration is often not present in many business standards or decisions. For example, within our society, the fast food industry has become synonymous with the high obesity rate of Americans and it can be argued that within this implication, the fast food industry had implored An unethical marketing strategy